If you’re a rookie in the world of digital marketing, backlinks are links to other websites that lead to content on your website. In addition to being able to bring visitors directly from their source, they are more importantly, a strong signal to Google and other search engines about the quality and relevance of your web pages, as well as the best way to be put in a better position in search results.
What is Crawling?
Search engine spiders (also known as web crawlers and bots) crawl your site to get the content, which is then added to their index. Once crawled and indexed, your website URLs will be displayed on search engine results pages (SERPs). For websites crawling efficiency becomes more important, the larger your site the longer it takes to crawl; Therefore, it is important that your crawl budget is not wasted on pages that you do not want indexed.
To improve crawlability there are some factors in this article highlights some very useful SEO technical hacks that can gain more qualified inbound traffic and revamp website crawl efficiency. Let’s Begin!
What is Backlinks and How Do Backlinks Affect Position in Search Engine Results?
Backlinks are one of more than 200 SEO factors that Google uses to show its users the best results for their search queries, but also one of the most important factors overall. To be more precise, according to experts from Google, the two convincingly most important signals for successful positioning of each web page are the quality of the content and the number and authority of backlinks.
The exact way Google’s algorithms work is a business secret of the company but it’s easy to guess why backlinks are such an important factor. The higher quality (more professional, more popular, and more comprehensive) the content, the greater the chance that it will be quoted, linked and offered to visitors on other websites as an additional explanation or reference.
The number of references raises the importance of content, authority, and relevance so Google will show it in a high position in search results for certain terms rather than others.
If you keep in mind that more than 90% of people never go beyond the first page on Google and that the first organic result is clicked by as many as 33% of visitors, it’s easy to see how quality inbound links can directly and significantly increase traffic to your website.
What’s PageRank and How Does It Affect the Quality of Backlinks?
PageRank is one of the first Google algorithms that aimed to sort pages in search results based on the distribution of backlinks. Pages that have more links directed to them increase their ranking and pass it on via links to other pages to which they have links, which also increases their ranking.
This has several important consequences:
- The higher the page rank, the higher the rank it passes on with its links
- Pages that have a large number of links carry a lower ranking than pages with few links
- The number of links alone isn’t the only factor that determines the page rank
PageRank has been changed and optimized over time to take into account some other factors, so its original form is now taken more as an example than as a real measure of page sorting.
In addition, it’s a good way to simplify the relationship between the number and quality of inbound links and the authority of the page, and then the website as a consequence.
Domain Authority and Page Authority:
Although Google’s algorithm for ranking results is, as we already said, a secret of the company, there are ways to assume the likelihood that a particular page or website will be found in search results. One of the most reliable is Page Authority, but also Domain Authority, which is directly conditioned by the quality and number of backlinks.
Domain Authority and Page Authority were developed by Moz and give websites and web pages a value of 1 to 100, depending on how likely they are to be found in search results. Grades are on a logarithmic scale, which means that the higher the grade, the harder it is to progress.
Page Authority and Domain Authority are a better measure of the quality of backlink sources than PageRank because they take into account several factors that affect the position on search engines.
Are All Backlinks the Same?
The number and quality of inbound links alone isn’t the only factor that Google takes into account. Sometimes one source is a more important signal about the relevance of the content than another, even though their authority and rank are the same at first glance.
- A large number of backlinks from different domains is a stronger signal to Google than a much larger number of backlinks from the same domain.
- Backlinks from domains such as .edu, .org, and .gov carry more weight than links from other international and national domains. On the other hand, links from national domains carry more value than some others for local results.
- Links to websites from the same or a related niche are more valuable than links from unrelated niches. In some situations, Google may even use the area of the website with backlinks to determine the area of the website they are referring to. Examples of this would be technology or agriculture for the term “Apple“, automotive industry or film industry for the term “car“, etc.
- Google gives the greatest value to the links that are integral parts of the text of the web pages. By the value, these are followed by links in the side menu and footer, and finally, there are links in comments, forum posts, etc. Links in comments and forums can also be counterproductive if their number on the website is too large.
- Text links have a higher value than images, buttons, or web addresses, and the text itself that’s linked (anchor text), if relevant, can affect the quality of the inbound link.
- Links on standalone websites carry more value than links on Web 2.0 sites, such as WordPress, BlogSpot, or Tumblr, which in turn carry much more value than links posted on social media.
How to Build Quality Backlinks?
Building backlinks is a process that lasts as long as the website itself exists.
Increase the Number of Backlinks Among Existing Associates
If you or your employees run personal blogs, remember to leave a link to the website and individual pages whenever you can and when appropriate. The same goes for your associates, clients, or business partners.
Sharing links with a large number of unrelated websites will certainly not bring you anything, but a well-placed logo with a link on a partner website can have very great benefits.
Create Original Content
Google loves original and quality content. Think in several dimensions: about the text, image, sound, video display… The better your content is positioned at the beginning, the greater is its potential to independently, i.e. organically, create backlinks.
What would you like to see on a website that deals with an area that interests you? Well, share something like that on your website. Let this be your guide to creating your own content.
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Original and quality content has no function if no one is able to discover it. Contact other websites, blogs, influential people in the niche, and anyone who might benefit from your content.
Don’t write literally everyone the same email that you just copy and send. Instead, if you think you have content that might be useful or interesting to visitors to a particular website, don’t hesitate to contact its webmaster.
Make It Easy to Share Content
Sometimes the amount of webmaster’s engagement on a site is what makes the difference between getting and not getting backlinks. Set up sharing buttons, and possibly a code to embed directly into the website in the case of having images, video, or audio.
Do everything you can to make it easier for webmasters to share, quote, or enter your content as a reference on their web pages.
Write Quality Guest Posts
Creating backlinks yourself is one of the easiest ways to get them. The condition for that is original and quality content that you’d offer to other websites in return.
Let the inbound link you make not just be an empty reference. Make it a supplement to the topic you wrote about, additional information for those who are interested, a bonus for those who want to know more… In this way, you won’t only raise the ranking of your website but also the quality and quantity of visitors who come through the recommendations of other websites.
How Will Inbound Links Affect the Rank in the Future?
It’s very difficult to predict in which direction Google and other search engines will move. Nevertheless, based on current trends, it’s possible to assume certain things.
The Quality of Backlinks Will Become Even More Important Than Their Number
Google will value more links that are in the context of the text, on websites in the same field, and appear to have been created organically. Links in comments and posts that allow you to leave links freely will completely lose their relevance over time.
Content, More Than Links, Will Determine the Display of Results
Google has already started omitting controversial websites from search results that try to create a false image of generally accepted things, regardless of the number of inbound links. Thus, the results won’t include websites dedicated to conspiracy theories (which was especially evident now in the time of the coronavirus pandemic), as well as those that show alternative theories of evolution, moon landings, historical facts, etc, unless explicitly stated in search terms.
Also, the artificial intelligence system that Google is developing and which is able to understand the context of the question and the way the content of the website answers that question will further increase the importance of quality content in relation to the number of links.
The Number of Backlinks on Social Networks Will Become More Important
Social networks have enabled everyone to become the authors and editors of their own account. Google still doesn’t have the clearest position according to the links shared on social networks, but it’s certain that, in the future, they will significantly affect the position in search results.
Regardless of Everything Else, Backlinks Will Remain One of the Most Important Signals
Whether we want to admit it or not, links are the simplest way to “vote“ for content that we think has some value on the Internet. This won’t change in the future either, except that certain forms will gain more importance, while others will lose it.
If you want a good placement in search results, now and in the future, a large number of quality backlinks from websites and pages of high authority are the basis without which you can’t even think about it.
Kunsh Technologies is a professional Digital Marketing Company based in Gujarat, India that provides complete SEO solutions for all your business needs. Our SEO and Digital Marketing Services leverage standard tools and techniques for local SEO, e-commerce SEO, national SEO, and Paid campaigns to deliver high-end results for your websites. We deliver complete digital marketing solutions with several key marketing strategies and campaigns