A comprehensive guide on starting an e-commerce online store for all the business newbies, entrepreneurs, startups and small businesses.
As a business, you want to be, where your consumers are and in today’s digital era they are on the internet. As of October 2019, there were 4.48 billion people on the internet, which is almost 58% of the global population.
Online stores have become the flag bearers of the e-commerce industry.
Last year itself, consumers spent more than $3.46 trillion on online shopping with a year over the year growth rate of 17.9%.
As you might have probably known the need to take your business online? Let us discover a few steps on:
How to start an e-commerce website?
Step-1: Know your audience and need for an e-commerce website.
Step-2: Plan your web development along with other e-commerce key activities.
Step-3: Hire dedicated developers for web development or choose an e-commerce development service.
Step-4: Develop an e-commerce website with excellent and responsive UI
Step-5: Market your website to reach more customers.
And if you want to be free from all this hassle and focus on your core product, hire an e-commerce development company to do it for you!
Shopify stores are quite popular now and as far as Shopify apps are concerned, 81% of e-commerce traffic is generated through them. Up to august of 2019, 131 million people have used Shopify stores to purchase goods. There several Shopify templates and themes that can help you build a highly engaging and functional e-commerce website and apps.
Now that you know how Shopify can change the way your business will grow, let us dive into a guide to setting up a Shopify store.
1. Startup Guide:
Shopify provides different packages for business owners with an initial 14-day free trial. To start your journey towards the Shopify store, you need to visit Shopify’s official website and choose a 14-day trial period, you can always upgrade to a paid plan during the Shopify web development process.
Once you click on “Start a free trial!”, you will be redirected to a page seeking some information like the Shopify store’s name and valid Email ID with a password. After which you will be asked to enter a few details about the nature of your business and revenue.
Once you fill up the information, you are taken to a page where you will be asked to enter basic information. Here, you need to enter your personal information.
Just click on “Enter my store” and there you are on the dashboard of your internet shop!
As you scroll down you will find options to “add domain”, “add products” and “customize theme”. But, before you go ahead and create your Shopify store, you will need a domain.
2. Development Guide:
To add a domain, you can buy one from the several available in the “Domain” page that can be accessed through the online store menu. Once you reach the page you can see your Shopify store’s default domain, which you need to change by buying a domain.
Now that you have added your domain, you can check your Shopify store generated by clicking on the eye sign near “Online Store”.
3. Shopify Theme Development:
As you can see your Shopify store is generated with the most basic elements of an e-commerce store. The next step is to develop a Shopify theme for your online store.
You can see your Shopify store having separate sections for design with pages like home page, product page, and others.
Once you go on to the themes page you can see that Shopify has already provided a “Debut” theme to your Shopify store. Further, as you scroll down you will find some free theme options to choose from provided by Shopify and yet if you wish to go for a paid theme, you can click on the “Shopify Theme Store” and choose from several paid and free themes.
But if you want to customize your theme then as you can see above, you just have to click on the “Customize” button and you will be redirected to a page where you can customize any page of your Shopify store.
You can customize different sections, add CTAs(Click to Action), add sections and redirect CTA buttons to targeted pages. It is the most basic of theme customization that you can do without any technical background.
Though if you want to customize your theme for advanced options like multi-language and multi-currency features you need to hire dedicated developer. For such professional Shopify web development, you can access code as shown above and even can export your theme to send to a Shopify developer.
E-commerce is all about selling your products and cataloging your products is one of the most important parts of Shopify store development. The first step is to add products for cataloging. You can add products with its images, description, and variants such as color, size, etc.
Further, you can add categorizations like type, define vendor who will provide the product and also define collections to which you want to assign your product. For example, you want to add a blazer to a winter collection.
You can also define tags with which a user can search for your product. Once you add your product you can see all these changes on your e-commerce store, which is protected by password and only accessible to you for the development period by password.
Further, you can add collections and assign your products specifically to targeted audiences through the collections page. As you can see, the “winter collection” formed through the same page and is visible on the online store.
5. Customer Management:
Customers are the main reason you are setting up a Shopify store. To manage customers there is a separate facility given by Shopify, where you can add customer profiles and manage them.
Further, you can also enable the customer registration form on your Shopify store by going to the checkout settings in the settings section given on the sidebar of the Shopify dashboard.
Once you click on the account required option, you can see an icon on the top right section of the Shopify store for a customer registration form.
6. Product Management:
Shopify provides facilities to business owners to manage their inventory. You can go to the inventory page where you can manage all your products, their quantities, and other important aspects.
You can even produce gift cards and vouchers for your customers with Shopify.
All you need is an upgraded plan which starts from $9 and goes up to $299.
7. Content Management:
Any business needs its consumers to know more about their products and Shopify helps businesses by effective blog posting facilities for their Shopify stores.
8. Marketing Management:
Shopify helps business owners by effective Social Media marketing integration through several Social Media Ad integration such as Facebook Ads, Snapchat Ads, etc.
You can even automate your marketing campaign with the Shopify marketing automation facility.
Another important aspect is the creation of discount codes for different categories of products, on entire shipment or particular collection.
Shopify provides excellent analytics and insights into your business operations with regular reports and sales reports.
You can even track the total number of orders, popular categories and most fruitful demographic regions for your business.
10. Shopify App integration:
With Shopify, you can create an excellent e-commerce store. But, there are some features that can be added only through effective Shopify apps integration. As you click on the apps section, you can add a default-free app provided by Shopify or visit the Shopify app store with several key apps for your website.
Many free apps provide features like, Try for free, cash on delivery and apps like Klaviyo personalizes your push notifications, messages, etc. towards your consumers.
But, all these features are basic attributes and for an e-commerce store to have a better structure with advanced features, you need professional Shopify experts. They can assist you with excellent Shopify web and app development.
For all of you wondering about how to start an e-commerce website? Shopify is a great option. Ignorance of the digitization of your business can prove fatal. So, if you are a startup with a great idea or an already established business, you can create excellent e-commerce websites through e-commerce web development services offered by a top web development company.