COVID-19 has taken the world by hostage. And most of the population of the world is under lockdown. E-commerce economy has a unique opportunity to leverage this situation. As the access to daily essentials and goods needs robust delivery systems. These e-commerce businesses have got the right business model to handle such demand.
According to Forbes, Coronavirus’s impact has caused an overall 149% increase in online retail orders for the US and Canadian e-commerce businesses. The market is driven by a sudden surge of goods and panic buying. Most of the e-commerce businesses have sound delivery models. But, what’s lacking is a robust and reliable platform.
An e-commerce platform needs to have several different features. It should be easy to use. It should have proper product search facilities. And most essentially, it should have a smoother checkout process. As the checkout process makes a purchase successful, it is the single most important tool for e-commerce websites.
So, what are the technologies that can help e-commerce businesses build robust websites?
Here, we are going to discuss five such e-commerce technologies that are perfect for all your e-commerce needs.
Want to build an efficient online store for your consumers? Shopify is one of the finest platforms to choose from. It provides robust e-commerce web development for businesses. The platform is an excellent way to build e-commerce stores. They are known as Shopify stores.
Shopify comes in the free and paid version. The free version lets you develop basic websites with limited functionalities. However, you can design/customize your own themes through professional Shopify developers. The paid version comes with more features and great themes to build your Shopify store.
Shopify experts can help you with product pages. Adding new products into your Shopify store is easy. You can even categorize your products into collections, size color, and others.
With expert Shopify development services, one can integrate third-party apps in the Shopify store. One can even use third-party software systems to integrate inventory and supply management. These third-party apps can help add features like online wallets, payment gateways, inventory management, personalized communications, and many others.
Magento is the second most used e-commerce platform for businesses after Shopify. The reason behind such popularity is simple. It is closely connected with modern technologies like Memcached, Varnish, and optimized database options. Such technologies power Magento to cater to all the needs of an e-commerce business.
One can hire Magento developers and create a great user interface. These UIs are user-friendly and provide a great user experience. It has great frontend and backend capabilities.
Magento helps businesses to leverage HTML5 for mobile-first strategies. E-commerce websites are responsive and mobile-friendly. It also helps businesses to explore great features through third-party services. Companies can add features like payment gateways, order tracking, cart estimate, and others.
Magento comes with Google Analytics. The feature is in-built and helps firms to manage different aspects of campaign and marketing. Magento CMS is SEO-friendly. It helps corporates to not only manage their content but also create a URL structure for SEO.
3. Woo Commerce:
It is an e-commerce platform built for WordPress. While there are several different plugins in WordPress, WooCommerce has been efficient and popular too. It is similar to Shopify. But, it is not an independent platform. WordPress plugins are free and often paid for premium features. The same goes for WooCommerce.
You can either go for a WordPress Development Company or even choose dedicated WooCommerce developers. Either way, it is one of the most exciting WordPress plugins for e-commerce.
It allows you to add products, categorize them, and add product images very easily. It comes with Paypal and Stripe as the default payment gateways. However, you can add other payment gateways too. It also offers integrations to different third-party services for higher features.
BigCommerce may not be as efficient as WooCommerce. But, there are certain features to it that attract e-commerce firms. It is said to have the best in-built sales tool than any other platform. It is a highly scalable and flexible platform.
It boasts of an interface so easy to use. It has a dedicated inventory section like Shopify that lets you store your products and add discounts to any specific category. It provides more than 60 integrated payment gateways.
In addition to e-commerce builders, it offers shipping features. Users can get their shipping quotes directly on the checkout page. Further, you can offer free shipping and other options too.
Another great aspect is the reduction of the cart abandonment rate. It automatically remarkets your products through a personalized email, once a user abandons your cart. It can help win back 12-15% of your e-commerce consumers.
Do you want an e-commerce platform that is free for a lifetime? Well! PrestaShop is there for you. If you are looking for an e-commerce community of several organizations and entrepreneurs, then PrestaShop can help. It is an open-source platform. So, it has a huge e-commerce community.
Let’s look at some points that make PrestaShop unique:
- It is free for a lifetime.
- It is easy to use.
- Store elements can be easily customized.
- Add on modules to improve features.
- Corporate user integrations.
- Management of product listings, suppliers, manufacturers, and payments.
- Extensive user materials to help users with the shopping experience.
- Integrations of leading businesses and services.
- More than 50 payment gateways integrated.
- Theme customizations pre-built on the platform.
It is, without doubt, the single most disruptive force in years for the world economy. But, e-commerce companies can yet make a difference with rise in the demand. They just need the right tools to cater to consumers dependent on online retail for their purchases.
E-commerce websites that can load faster, have feature-rich UI designs and smoother online transactions can win this race. The best way to achieve such robust and reliable e-commerce platforms is to hire an e-commerce development company. So, don’t let these tough times get in the way of your business growth. Break all the barriers and unleash your true potential with these e-commerce technologies!