Maelle Beauty

Project Summary is an online ecommerce website, a Shopify Store by Maelle LLC – a US based luxury beauty essentials brand, that promises cruelty-free & wallet-friendly products. It is an e-commerce store on Shopify, strive to create a modern, authentic beauty experience.

Software Development Company


Maelle, being a cool beauty startup, decided to go with Shopify to build their online presence with an Ecommerce website that would help them reach millions with their exceptionally great beauty products. They had a good Shopify theme but after getting a good response, they decided to customize it and have a more stunning Shopify website. They had a great design by their professional designers but it was a challenge to bring their stunning new design to life. Customizing Shopify theme needs professional Shopify developers.

Though Shopify can be used as a CMS, customizing it to particular needs and User Interface need lot of engineering and working with the Liquid Code that works behind Shopify platform. The other challenges were to have different category of products based on Price cap and integrating many third party plugins and apps for Shopify like Try Now (try before buy), Coming Soon & Pre-Order, Analytics, SEO and CRM.


Our expert Shopify developers took this challenge head on. We brought their new UI and UX design to life and re-developed and customized the Shopify Liquid code. We re-developed and re-engineered the Shopify liquid code. We also helped Maelle enhance their customer experience by customizing shopping cart, integrating different third-party Shopify apps and plugins. The final result was a charismatic & stunning eCommerce store. Whatever the demand was, we worked out for every single thing as similar to that.

  • Shopify
  • Liquid Programming
  • CSS
  • jQuery
  • Ajax
  • XML Schema
Services Provided
  • Shopify Development
  • Theme Customization
  • Web Development
  • Responsive Design
  • App Integration
  • Api Integration


- 'Brandon-grotesque'



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